Recontextualization practices: A scale of directness

I analyze Israel president Rivlin's 2020 speech delivered against the background of ongoing COVID-19 health threats and a severe political crisis, its follow-ups in online news articles ordinary readers' comments on sites Facebook. examine recontextualization practices used this three-part discourse event, shedding light their diversity focusing degree directness they manifest. Recontextualization is conceptualized as strategic molding situations prior texts integration into another through discursive practices. The analysis shows that recontextualizes complex social crisis lens pandemic. He frames pandemic terms morbid, mythic, moral dimensions, well influence various aspects civil disorder. This connection drawn juxtaposition propositions shifts between deliberative epidictic keyings, alluding to Jewish tradition, prayers, blessings. Through use inclusive “we,” he self-positions leader par with people, whereas direct demands formulated plural without personal naming addresses his ratified addressees, MPs ministers, thus an authority demanding accountability from current leadership. leading media are short partial, recontextualizing situation titles, selection extracts chose present very few evaluations make. They mostly take up president's framing some explicit for accountability. commenters follow mythic dimensions proposed by but offer different perspective these issues. shift responsibility “losing compass” collective “we” advocated politicians including president, ironically echo keying order challenge even ridicule it. further add dimension politically biased. patterns all along thread discourses participants range recontextualize object talk, perspectives, positionings.